– The Grand Palace of Joseon

Gyeongbokgung Palace is the main palace of the Joseon Dynasty and a symbol of Korean history and heritage. It was established in 1395 (the 4th year of King Taejo) after the founding of Joseon in 1392.
Located at the heart of Seoul, the palace served as the political and cultural center of the dynasty.
The name “Gyeongbok” means “the new dynasty will enjoy great fortune and prosperity.” It is also where King Sejong created and proclaimed Hangul, the Korean alphabet.

The National Museum of Korea in Seoul is the nation’s leading cultural institution, dedicated to preserving and showcasing Korea’s heritage. Its extensive collection spans over 5,000 years, from prehistoric relics and Buddhist art to royal treasures and modern masterpieces. Highlights include the Pensive Bodhisattva, the Gold Crown of Silla, and the Ten-Story Pagoda of Gyeongcheonsa. With six permanent galleries, special exhibitions, and a Children’s Museum, it offers discovery and inspiration for visitors of all ages. As a center of history, culture, and learning, the museum continues to connect the past with the present and future.

– A Hidden Treasure of Korean Tradition in the Heart of the City

Insadong is a cherished space in the city center where old yet valuable elements of Korean tradition come together and thrive. Centered around a main street, Insadong is filled with maze-like alleys that lead to hidden gems such as art galleries, traditional craft shops, antique stores, teahouses, restaurants, and cozy cafés.
Each shop in Insadong has its own unique charm, attracting not only young visitors but also those from older generations. The area is especially known for its vibrant art scene, with over 100 galleries showcasing a wide range of exhibitions—from Korean paintings and prints to sculptures.