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Gyeongbokgung Palace

– The Grand Palace of Joseon

Gyeongbokgung Palace is the main palace of the Joseon Dynasty and a symbol of Korean history and heritage. It was established in 1395 (the 4th year of King Taejo) after the founding of Joseon in 1392.
Located at the heart of Seoul, the palace served as the political and cultural center of the dynasty.
The name “Gyeongbok” means “the new dynasty will enjoy great fortune and prosperity.” It is also where King Sejong created and proclaimed Hangul, the Korean alphabet.

Bukchon Hanok Village

– Where Tradition Lives On

Bukchon Hanok Village is a historic neighborhood in Seoul filled with hundreds of traditional Korean houses called hanok, dating back to the Joseon Dynasty. Nestled between Gyeongbokgung Palace, Changdeokgung Palace, and Jongmyo Shrine, Bukchon offers a rare glimpse into Korea’s past, right in the middle of the modern city.
Visitors can stroll through its charming alleys, admire the beautiful wooden architecture, and experience the harmony of tradition and daily life still alive today.

Insadong

– A Hidden Treasure of Korean Tradition in the Heart of the City

Insadong is a cherished space in the city center where old yet valuable elements of Korean tradition come together and thrive. Centered around a main street, Insadong is filled with maze-like alleys that lead to hidden gems such as art galleries, traditional craft shops, antique stores, teahouses, restaurants, and cozy cafés.
Each shop in Insadong has its own unique charm, attracting not only young visitors but also those from older generations. The area is especially known for its vibrant art scene, with over 100 galleries showcasing a wide range of exhibitions—from Korean paintings and prints to sculptures.

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